August

August 19, 2020

Top 4 Tips To Produce A Great Video

If you are looking to impress your audience or client base, nothing beats a smartly-produced video production. Here are some of the top industry-known tips to get your video looking its best!

1. Light It Up

One of the top priorities you should give to your video is proper lighting. You can have all the great acting in the world but if the lighting is poor, your video will look chintzy and unprofessional. If the video is being filmed outdoors, try to schedule it for the morning or the early evening. This is when the natural light will be more flattering. Overhead lighting can cause shadows to fall upon the subjects which can be less than flattering. This goes for indoor lighting as well. You should visit the AW Media website if you would like more information.

2. Clean It Up

No matter what the subject matter is, it is very important to think hard about the background you will be using in your video production. Nothing looks worse than a cluttered background. It can be quite distracting to the viewer and looks completely unprofessional. The easiest way to get a “clean” background is to use a solid background color. Whether this is done by a screen, sheet, or even backdrop paper, the method is a cheap and easy way to get the effect you are looking for. Remember to have the subject stand several feet away from the background piece to avoid shadows being cast on the background.

3. Turn It Up

Audio quality is even more important than video quality for your video production. Many people are quite forgiving is the video is not shot in perfect HD or 4K video. The same cannot be said, however, for video with terrible sound quality. Nobody wants to sit through a video with a muffled sound that can barely be heard. That being said, the best way to remedy the situation is to invest in a quality microphone.

4. Stand It Up

It is never a good idea to simply hold the camera with your own hands. Shakiness can, and will, occur. This makes the video look unprofessional and can even cause headaches to the viewing audience. Turn that camera over to the firm grasp of a tripod. You will be glad you did when you watch the final product.

By following these simple tips, you will be sure to have a video with great production value and you will not have to break the bank to get it!

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August

August 19, 2020

4 Reasons Why Business Cards Still Matter

In these times where technology is a “must” and it seems like everything on earth must be available in digital format, a traditional business card may seem like a quaint notion from the past. However, they are just as important as ever. Here are just a few of the reasons why business cards still matter.

1. That Personal Touch

While high-tech certainly has its place in the modern world, sometimes you just want something more personal to represent your business. That is where a business card comes into play. By handing someone your business card directly, you can make eye contact with them and really cement yourself into their memory. This is how many great business relationships start. While some may argue it is much too easy to lose a business card, how easy is it to delete a text or an email? Business cards are something physical that we can all hang on to. For more information, visit the The Printing House website.

2. First Impressions

It has been said that first impressions are everything. When you hand someone your business card, it means you have taken the time to create a physical representation of your business. More people are impressed by a nice-looking business card than they are by just another text number or email address. It also provides the client with all of your contact information in a format they won’t soon forget.

3. Direct Marketing

Unlike emails which may get misdirected into the spam folder, or easily overlooked amongst a mass of others, business cards are tied to a personal memory. Handing someone your card, having a brief conversation, and then ending that meeting with a solid handshake will leave a grand impression versus an impersonal piece of data on the screen.

4. Reputation

No matter what naysayers may declare, people are impressed by someone with a business card. It just makes you seem professional and trustworthy. It breaks through the aura of just being a “fly by night” organization.

There are quite a few reasons why having a business card makes sense for not only but everyone in your company. By having a few always on you, such as in your wallet, you can make sure you are making solid and lasting business connections that can be beneficial for years to come. A business card is never a bad idea.

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